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Take 10: How to Create a Social Media Listening Strategy

Christine B. Whittemore
Fri, Mar 13, 2015
10 minutes

Good communication skills are essential in lifeóboth personally and professionally. And, with the large number of conversations happening online and within social networks, it can be hard to understand how to listen to what consumers are saying about your industry, brand, and products. However, with a simple and straightforward strategy in place, listening on social media can be easy.

In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders.


Christine B. Whittemore is the no-nonsense chief simplifier of Simple Marketing Now, an inbound marketing strategy consultancy and certified HubSpot partner. She helps organizations get found online using inbound marketing, content marketing, and social media. Christine has been immersed digitally since June 2006 when she launched her first blog, Flooring The Consumer, about the customer retail experience. She also publishes the Content Talks Business Blog.

Who Should Attend?

Business owners, content marketers, or any marketer who wants to monitor social media conversations and validate how prospective customers relate to your product.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Find conversations relevant to your industry, brand, and products on social networks
  • Participate and engage in online conversations
  • Be prepared and ready to react to both positive and negative chatter online

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