However, many marketers are still relatively new to mobile advertising, with 14% saying they are just starting out and 22% saying they are still inexperienced (the total is greater than 100% because of rounding).
Below, additional key findings from the report, which was based on data from a survey of 200 US organizations that spend on some form mobile advertising.
Most respondents are pleased with the results of their mobile advertising activities to date: 50% say they are satisfied, 37% say fairly satisfied, and 8% say completely satisfied.
Mobile Ad Spend
Some 65% of respondents say their mobile advertising budgets have increased in the last two years.
Marketers expect mobile advertising budgets to increase still further over the next two years: 14% anticipate spend will increase by more than 50% and 57% expect spending to rise by under 50%.
Of marketers who say they are shifting budget to mobile from other media, 58% say they are taking money from print for their mobile spend.
Websites, search ads, and social media are ranked as the three most important mobile advertising channels.
About the research: The report was based on data from a survey of 200 US organizations that use mobile advertising (43% with annual revenue over $500 million; 28%, $101- $500 million; 30%, $100 million or less).
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