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In This Issue
+ How-To: Mobile Innovation: Brand Engagement Through Mobile
+ Survey Says: Nonprofit Benchmarks: Email, Social, Audience [Infographic]
+ PRO NEW Take 10: Tips to Measure Your Tradeshow Success in Real Time
+ Infographic: Baseball Opening Day: Fandom in a Multichannel World
+ My View: Four Types of Customer Data Every Email Marketer Should Know
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How-To Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile
By Christina "CK" Kerley
Marketers are losing the battle for customer attention—and engagement. This article explores how to innovate brand engagement via mobile, providing three examples of companies that are doing just that. Read More
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PRO NEW Take 10: Tips to Measure Your Tradeshow Success in Real Time
Reporting tradeshow results—especially ROI—to management is essential, but there's almost an endless amount of data to record. Sounds daunting, but it doesn't have to be. In just 10 minutes, you'll learn some do-it-yourself tips for measuring your tradeshow program in real time. Read More
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Advertisement  Create, share and consume knowledge easily and safely with InterCall's CorporateTube* enterprise video portal. One-click integration with our powerful Webcast Studio platform takes knowledge sharing to another level. Register for a free trial of CorporateTube for your enterprise. *powered by Kaltura
Survey Says
Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]
By Vahe Habeshian
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social media. However, the long-term decline of email response rates is continuing, even as online revenues increase and social audiences grow. Read More
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Quick Take
Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]
By Verónica Maria Jarski
To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic. Read More
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My View Four Types of Customer Data Every Email Marketer Should Know
By Mike Hotz
Want to use customer data to create personalized email marketing campaigns? Then you should familiarize yourself with these four primary types of customer data. Read More
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