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Take 10: Tips to Measure Your Trade Show Success in Real Time

Rob Murphy
Fri., Apr 5, 2013 11:00:00 AM
10 minutes

How do you respond when the boss asks, "How was the show?"

When reporting trade show results to upper management, presenting the return on investment is essential. With trade shows, you can record an almost endless amount of data—impressions, contacts, leads, and sales—that can provide measurable results with an actual value. Sounds daunting, but it doesn't have to be.

In just 10 minutes, you'll learn easy, do-it-yourself tips for measuring your trade show program—in real time.


Rob Murphy is the chief marketing officer of MC2, a leader in the exhibit and event marketing industry. His background is in building effective marketing tools in face-to-face, print, video, interactive electronics, Web-based solutions, and training. Located in Chestnut Ridge, NY, Murphy directs all marketing efforts for MC2, including the Exhibitor FastTrak seminar program and new sales initiatives.

Who Should Attend?

If you're a marketer who's looking for an easy way to measure the effectiveness of your trade show or event, this Take 10 is for you!

What Will You Learn?

  • Small metrics you can measure as you go
  • How to justify your trade show spend with the information collected from the event
  • How to improve your event ROI and, ultimately, be a better planner, strategist, budget cop, and a more effective marketer

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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