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In This Issue
+ How-To: Top 10 Tips for Using a Celebrity Spokesperson
+ Podcast: Shipshape Social Strategy for B2B: Jonathan Wichmann
+ PRO How-To Guide: The ABCs of SEO
+ Quick Take: So You've Got Thousands of Social Media Followers. Big Deal.
+ Survey Says: What Managers Look for in Content Marketing Hires
+ My View: Analyzing Mobile User Experience Is Crucial to App Optimization
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Advertisement  A recent study shows that superconsumers represent 10 percent of a categoryís customers and 30Ė70 percent of its sales. HBS Executive Educationís Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To Top 10 Tips for Using a Celebrity Spokesperson
By Darcy Bouzeos
We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity. As you plan your next marketing program, keep in mind these top 10 tips. Read More
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Podcast Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts
By Kerry O'Shea Gorgone
You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line. Read More
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PRO How-To Guide: The ABCs of SEO
Much has changed in recent years with regard to SEO and the process of earning top rank. This 38-page guide will bring you up to speed in no time. Learn which keywords you should target, how to climb to the top in search engine results, and what you can do to get started today! Read More
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Advertisement  HBS Executive Educationís Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
What Managers Look for in Content Marketing Hires
By Ayaz Nanji
Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in content marketing hires, according to a recent report from Kapost. Read More
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Quick Take
So You've Got Thousands of Social Media Followers. Big Deal.
By Phil Paranicas
Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions. Read More
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My View Analyzing the Mobile User Experience Is Crucial to App Optimization
By Alon Even
Consumers have countless apps to choose from. To make apps stand out, companies need to create exceptional experiences. But marketers should first analyze and measure the mobile user experience. Read More
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