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In This Issue
+ How-To: A 7-Item Checklist for Measurable Marketing in the Digital Age
+ PRO Take 10: Three Critical Steps to Launching Your Audio Brand
+ Survey Says: Half of Older Mobile Users Now Own Smartphones
+ My View: Five Reasons to Add Custom Content to Your Marketing
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To A Seven-Item Checklist for Measurable Marketing in the Digital Age
By Grant A. Johnson
Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly. Read More
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PRO NEW! Take 10: Three Critical Steps to Launching Your Audio Brand
In just 10 minutes, you'll learn three critical steps that will help you identify your brand's key values and how to develop them into your own musical vocabulary that is unique to your brand. Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
Half of Older Mobile Users Now Own Smartphones
By Ayaz Nanji
Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen. Read More
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My View Five Reasons to Add Custom Content to Your Marketing
By Helen Nesterenko
Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Read More
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May 6
 FREE Seminar—Streaming Your Way to Marketing Success
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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