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In This Issue
+ How-To: How the Cool Kids Use Social Media to Achieve Business Goals
+ Podcast: Margaret Molloy on Simplicity, Purpose & Innovation
+ PRO How-to Guide: Campaign Measurement, Tracking, and Analysis
+ Survey Says: How People Use LinkedIn [Infographic]
+ My View: 6 Types of Humor to Lighten Up Your Marketing
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Advertisement  Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths ebook to learn the truth.
How-To How All the Cool Kids Are Using Social Media to Achieve Business Goals
By Philip Paranicas
Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too! Read More
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Podcast Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team. Read More
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PRO How-to Guide: The Marketer's Guide to Campaign Measurement, Tracking & Analysis
Marketing used to be an art. These days, it's more like a science. In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More
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Advertisement  5 Tips to Get Back Time to be Creative free ebook. Your go-to methods for getting work done are actually getting in your way. Read the 5 Most Dangerous Creative Productivity Myths ebook and take your work to the next level.
Survey Says
How People Use LinkedIn [Infographic]
By Ayaz Nanji
Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, according to a report from Wayne Breitbarth/Power Formula. Read More
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My View Six Types of Humor to Lighten Up Your Marketing and Start Conversation
By Kathy Klotz-Guest
Want to lower your customers' defenses and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation. Read More
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May 15
PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
May 20
FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
May 22
PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 3
FREE Seminar—Ten Steps to Planning a Successful Webinar
Jun 12
MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Jun 13
Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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