Most active LinkedIn users spend at least three hours per week on the platform, have free accounts, and allow their connections to see the rest of their network, according to a recent report from Wayne Breitbarth/Power Formula.

The 2014 edition of Breitbarth's annual LinkedIn overview was based on data from a survey of 896 active users of the service from around the world. Most respondents (78.8%) have been members of the social network for 2+ years, though 7.4% only joined in the past 12 months.

Below, key findings:

Free vs. Paid

  • 81% of users surveyed say they have a free LinkedIn account.
  • 18% have paid accounts.
  • 1% are not sure.


  • 64.3% of respondents say they allow their connections to see the rest of the people in their network.
  • 12.8% say they do not.
  • 22.9% are not sure.

Number of Connections

  • The largest percentage of respondents (25.2%) have between 500-999 connections on LinkedIn.
  • 6.8% have fewer than 50 connections.
  • 1.5% have more than 10,000 connections.

Hours Spent

  • 43.2% of respondents spend between 0-2 hours per week on the service on average.
  • 26.3% spend between 3-4 hours per week on average.
  • 30.6% spend 5+ hours on LinkedIn per week on average.


  • 75.7% of respondents say they find the "Who's Viewed Your Profile" feature on LinkedIn helpful.
  • 63.3% find the "People You May Know" feature helpful.
  • 50.2% like the ability to directly message first-level connections.


  • 36.2% of respondents say LinkedIn has been extremely important in helping them grow their network, develop their business, and/or find employment.
  • Only 1.5% say the network has not been important at all in helping with these efforts.

For more findings from the survey, check out the following infographic:

About the research: The report was based on data from a survey of 896 active users of the service from around the world.

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How People Use LinkedIn [Infographic]

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Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji