|
|
 |
|
|
| advertisement |
|
|
|
|
| By Tim Riesterer |
| Do you think a prospect responds better to your marketing message because you've based it on a customer persona? Unfortunately, that is not the case. To craft effective messaging, you need to address four essential questions.
Read More
|
|
|
|
|
|
| By Christian Gulliksen |
| To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors.
Read More
|
|
|
|
|
|
| In just 10 minutes, Brian Solis tells you exactly what you need to do to become relevant and a go-to resource for your customers. He'll teach you not only how to engage with connected customers but also how to transform your company to lead customer decisions.
Read More |
|
|
|
| advertisement |
|
|
|
|
|
|
Why You Might Need a Brand Journalist to Tell Your Story
|
| To engage customers and prospects, you'll need to tell interesting true stories that help your audience understand your product, service, or business. And to help your company unearth real-life stories from within your organization, you should consider hiring a brand journalist.
Read More
|
|
|
|
| advertisement |  |
|
|
|
|
By Drew McLellan
Unfortunately, most marketing copy is dreadful. Capturing everything you want a prospect to know and sharing it in a compelling way is intimidating. But if you can avoid these four marketing copy blunders, you'll be on the right track.
Read More
|
|
|
|
|
|
|
|
|
|
|
|
|
