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In This Issue
+ How-To: Knowing Where You Stand After a Tradeshow
+ PRO: Seminar—Be a Social Media Strategist, Not the Social Help Desk
+ Survey Says: Mobile Email Viewing Up 80%, Highest Toward Weekend
+ Quick Take: Three Ways to Thank Your Loyal Customers via Email
+ My View: The Power of You in the Customer Experience
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How-To Knowing Where You Stand After a Tradeshow
By Rob Murphy
Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and applying tradeshow data. Read More
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PRO PRO Favorite Seminar: How to Be a Social Media Strategist, Not the Social Help Desk
In this member favorite seminar, thought leader and analyst Jeremiah Owyang presents his latest research—done in connection with MarketingProfs—that uncovers six major obstacles social strategists face today, and how to overcome them. Read More
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Advertisement  Social CRM: Making Social Media Manageable
Need help managing your social media initiatives? A Social CRM tool lets you listen, publish, manage and measure social activity all in one place to create a more engaged network and achieve real business results. Learn how here.
Survey Says
Mobile Email Viewing Up 80%, Highest Toward Weekend
Though most email is still read via webmail channels, some 16% were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six months earlier. Such mobile activity increased beginning on Thursday into the weekend. Read More
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Quick Take
Three Ways to Thank Your Loyal Customers via Email
A simple "thank you" goes a long way. If you aren't doing so already, add thank-you emails to your marketing strategy. It's polite, and it humanizes your brand. Here are three effective—and thoughtful—types of thank-you emails. Read More
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My View The Power of You in the Customer Experience
By Michael McLaughlin
There's little doubt that we're in the "customer experience" era. Delivering your project on time, within budget, and with the expected results is only part of your client's overall experience. Today's clients want more. Read More
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@ShaunaCausey A must read for marketers: The Risks of Quantification: https:////feedly.com/k/iKJoNG /via @tacanderson
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Forum Today's Question
By kiranghanapuram 5/18/2011 at 10:39 AM
How can we develop an international marketing strategy for a cancer hospital? What should be considered before entering the international market? Go To Question
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May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 19
 PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
May 24
 FREE Seminar—How to Get Heard in a Noisy Social Web World sponsored by Position 2
May 26
 PRO Seminar—Creating Fresh B2B Video Content All Year Long with Pete Savage
June 3
 Digital Marketing World—Mobile Marketing free online conference
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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