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In This Issue
+ How-To: Improve Success by Adopting These Three KPI Categories
+ #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing
+ PRO Online Toolkit: Create High-Performance Landing Pages
+ Survey Says: Which Marketing Offers Motivate Travelers?
+ My View: Finding a Place for People in Marketing Automation
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Advertisement  Thanks to click-to-call, prospects reading emails on smartphones can contact you by phone easier than ever before. That's why tracking inbound calls from email campaigns is critical. Download The Definitive Guide to Call Tracking for Email Marketing and make the most out of your email campaigns.
How-To Improve Success by Adopting These Three KPI Categories
By Laura Patterson
Outdoor sports are in full swing, and even athletes who aren't planning to compete are honing their workouts. Which made me realize that three key metrics categories we apply in sports also apply to marketing. Read More
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PRO Online Toolkit: Create High-Performance Landing Pages
This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Join us for the Content Marketing Virtual Conference and learn to curate the "perfect" content for your business. You don't want to miss the 3 educational sessions—including a keynote from Guy Kawasaki—designed to give you actionable insights that you can implement immediately. Register today.
Survey Says
Which Marketing Offers Motivate Travelers?
By Ayaz Nanji
Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so for a $100 cash reward. Read More
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Quick Take
#SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!
By Angela Natividad
This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.) Read More
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My View Finding a Place for People in Marketing Automation
By Mike Mothner
Automation presents important opportunities for marketers. But organizations that ignore the role human beings play in the marketing automation process risk leaving both money and market share on the table. Read More
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Jun 3
 FREE Seminar—10 Steps to Planning a Successful Webinar
Jun 5
 PRO Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience
Jun 12
 PRO Seminar—Talk Savvy: Smart Communication for a Social World with Amber Naslund
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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