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MarketingProfs
May 25, 2016 Vol. 15, No. 102
In this issue
1. How-To: Five Effective Ways to Build a Strong Online Reputation
2. Podcast: Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts
3.  PRO  How-To Guide: Hit a Home Run With Every Headline, Subject Line, and Call to Action
4. My View: Three Things Email Marketers Should Do to Stay Competitive
5. Survey Says: The Most In-Demand Freelance Skills on LinkedIn
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Advertisement  6 brain science facts for genius email results. Neuroscience is endlessly fascinating, but our synapses really start firing when we learn how it can be applied to email marketing. Check out these 6 intriguing brain science facts and see how brands are using them to get genius results in the inbox.
 
How-To
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Five Effective Ways to Build a Strong Online Reputation
By Ajay Prasad
Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done. Read More
Podcast
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Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand." Read More
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How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action
In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More
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Advertisement  The Science to Winning the Inbox. Von Restorff Effect? Amygdala? Nostalgia? What could these possibly have to do with email marketing? Inside this guide, you'll learn 6 really cool facts about the human brain, and see how top brands are using them to get genius results in the inbox.
 
Survey Says
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The Most In-Demand Freelance Skills on LinkedIn
By Ayaz Nanji
Freelancers with marketing skills are the most searched for on LinkedIn, according to recent research from LinkedIn Profinder. Read More
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My View
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Three Things Email Marketers Should Do to Stay Competitive
By Ivy Shtereva
Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. Read More

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