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MarketingProfs
May 27, 2015 Vol. 14, No. 101
In this issue
1. How-To: Six Practical Tips for an Integrated Content Strategy
2. Podcast: The Art of Work (and Marketing Writing): Jeff Goins on Marketing Smarts
3.  PRO  How-To Guide: SEO for Content Marketers: Push Your Content to the Top
4. Survey Says: Email Opens, Conversions, and Read Times by Device Type
5. My View: Differentiation and Positioning: What Does Your Business Stand For?
6. Infographic: Five Tips to Make Your Email Marketing Pitch Perfect
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Advertisement  Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.
 
How-To
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Six Practical Tips for an Integrated Content Strategy
By Brad Dodge
With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns. Read More
Podcast
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The Art of Work (and Marketing Writing): Jeff Goins on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Jeff talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work. Read More
FOR  PRO  Members
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How-To Guide: SEO for Content Marketers: How to Push Your Content to the Top
In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for, crafting strategies for using keywords and links to boost your ranking, and evaluating your search engine results. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University—Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.
 
Survey Says
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Email Opens, Conversions, and Read Times by Device Type
By Ayaz Nanji
Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink. Read More
Quick Take
Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]
By Seamas Egan
Inspired by the movie "Pitch Perfect," these five tips can help you create email marketing campaigns that hit the right note with your customers. Read More
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My View
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Differentiation and Positioning: What Does Your Business Stand For?
By Ford Kanzler, Athol Foden
How can you win against competitors? What can you do that they are not doing, or cannot do or say, that's important to customers? Read More
 
event calendar
 
May 27 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2 FREE Seminar—Learn How to Create a Successful 'Voice of the Customer' Program
Jun 4 PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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