The report was based on data from 1.2 billion email opens that occurred between January and March 2015 in the United States. The emails were sent by Movable Ink’s customer base, which includes more than 250 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries.
Some 50% of the email opens tracked occurred on a smartphone, and 17% occurred on a tablet, the analysis found; the remaining 33% of opens occurred on a desktop computer.
Below, additional key findings from the report.
Opens by Device Type
Some 41% of the email opens tracked in 1Q15 occurred on an iPhone; 33% occurred on a desktop computer; 16% on an iPad; 7% on an Android phone; and 1% on an Android tablet.
Conversions by Device Type
Though desktops still make up the largest share (37%) of email conversions, iPhones are catching up, accounting for 31% of conversions from email in 1Q15.
Kindle Fire and Android Phone users spent the longest amount time reading an email, on average, in 1Q15.
About the research: The report was based on data from 1.2 billion email opens that occurred between January and March 2015 in the United States.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- The Most Popular Email Clients in 2020
- Four Ways to Empower Your Email Marketing Strategy With AI
- Seven Crucial Marketing Automation Workflows You Need for Building Campaigns
- 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
- Five Steps for Leading Email Marketing Through Change and Crisis