SEO for Content Marketers: How to Push Your Content to the Top
As a content marketer, you understand all too well the importance of having good quality content that draws prospects to your organization. Now you need to make sure those prospects see it. Trouble is, you might not know who these people are exactly, or when they're searching. Likewise, they may not know who you are or that you're a highly credible source for this type of information.
Luckily, there's someone who's willing to help out and connect you with the right people at precisely the right time—if you play your cards right. Nope, it's not us, but we'd like to introduce you, though we have a feeling you've met before. Her name's Google, and she knows more about the information people seek and when they seek it than most. But she also has some very strict requirements that you'll need to fulfill before she'll make that connection. And that's where we come in.
In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
You will learn:
- How to identify your target audience and the types of information they search for
- Successful strategies for using keywords and links to boost your search engine ranking
- How to evaluate and improve your search engine results