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In This Issue
+ How-To: Five Steps to Optimized New-Business Prospecting Lists
+ PRO: How to Gather Competitive Intelligence From Q&A Forums
+ Survey Says: Content Fuels Social Media Interaction
+ Quick Take: How to Search-Optimize Your Press Release
+ My View: What's the Worst Marketing Advice You Ever Received?
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How-To Five Steps to Optimized New-Business Prospecting Lists
By Jenny Vance
Whether your new-business prospecting list is purchased or homegrown, you can take steps that can improve sales 100% or more. The key isn't just about how you work the phone but, rather, how you work the list. Read More
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PRO Take 10: How to Gather Competitive Intelligence From Q&A Forums
In just 10 minutes, learn how to use Q&A forums to gather valuable intelligence about your competitors, from product launches and annual revenues to planned corporate expansions, and more. Read More
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Survey Says
Content Fuels Social Media Interaction
Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content.
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Quick Take
How to Search-Optimize Your Press Release
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment to ensure priority placement in organic searches? Read More
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My View What's the Worst Marketing Advice You Ever Received?
By Megan Leap
Some bad advice is legendary: "Go ahead—what's the worst that can happen?" (Which always precedes something truly terrible.) But what about bad business advice? What's the worst advice you've ever received? Here's how some MarketingProfs Facebook friends answered. Read More
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@jeremyvictor 5 Strategies that Fuel the Sales and Marketing Machine https:////iawtp.me/52n2 via @andrewspoeth
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Forum Today's Question
By dervgar 4/30/2011 at 5:54 PM
Is there an easy way to segment Facebook fans into lists? I would like to identify fans who are also fans of my competitor. Go To Question
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May 6
#ProfsChat—Humanizing Your Brand Through Humor and Social Video chat with @timwasher
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FREE Seminar—Creating a Video Marketing Strategy sponsored by Brightcove
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PRO Seminar—5 Email Marketing Trends You Can’t Ignore with Loren McDonald
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#ProfsChat—Successful Social Media Marketing in the B2B Enterprise chat with @davidbthomas
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PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
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B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
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