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Take 10: How to Gather Competitive Intelligence from Q&A Forums

Scott Swigart
Fri., Apr. 29, 2011, 11am ET (8am PT)
10 minutes

Q&A forums are a gold mine of competitive intelligence where keen-eyed prospectors can collect tons of valuable nuggets on everything from product launches and annual revenues to planned corporate expansions and impending organizational changes. What's more, these forums can also help you identify subject-matter experts flush with competitive intelligence treasure, not flashy fool's gold.

In this Take 10, competitive intelligence expert Scott Swigart tells you which Q&A sites are prime spots for unearthing a mother lode of information on your competition and how best to stake your claim.


Scott Swigart is the co-owner of Cascade Insights, which provides competitive intelligence, qualitative market research and strategic marketing services to clients in the hardware and software industries. He writes articles and delivers presentations on qualitative research and competitive intelligence topics published by SoftwareCEO, the Association of International Product Marketing and Management, MarketingProfs, Willamette Universityís Graduate School of Business, and the Marketing Research Association. His work is featured in the Society of Competitive Intelligence Professionals' (SCIP) Competitive Intelligence magazine and Quirk's Marketing Research Review.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Which are the most popular Q&A sites
  • Where to dig for specific information
  • How to reach out to subject-matter experts based on their Q&A posts
  • How to do find out what information people (read: potential customers) are seeking

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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