MarketingProfs Today: Better Digital Briefs | Email and Millennials | Top-Rated SEO Tools

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In this issue

1.	How-To: The Four Principles of a Better Digital Brief
2.	My View: Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)
3.	PRO Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)
4.	Infographic A Six-Step Guide to Programmatic Direct
5.	Survey Says: The Top-Rated SEO Tools by Marketers

Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret to the Most Effective Content Marketing. Get it now.

How-To

The Four Principles of a Better Digital Brief

By Jeff Roach

As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical. Read More

FOR PRO Members

Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)

In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy, monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities. Read More

In 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where "much of the real money will be made on the Internet." 20 years later, his prediction is coming true. Download the eBook to learn how to create an internal culture of content.

Survey Says

The Top-Rated SEO Tools by Marketers

By Ayaz Nanji

Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals. Read More

Quick Take

A Six-Step Guide to Programmatic Direct [Infographic]

By Verónica Maria Jarski

Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process. Read More

My View

Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

By Rachel Burger

Are you making these four mistakes when emailing Millennials? Read More

event calendar

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Research Writer: Ayaz Nanji
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