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Which search engine optimization tools are marketers' favorites?

To find out, G2 Crowd recently examined 310 in-depth evaluations of SEO tools written on its software review platform by business and marketing professionals. The researchers ranked the tools based on customer satisfaction scores as well as the size of their market presence.

Overall, most marketers are very satisfied with their current SEO tool, with 85% saying it meets their requirements and 87% saying they would be likely to recommend the product they use.

Moz is ranked as a "Leader" by G2 Crowd, meaning that it has both a high satisfaction score and large market presence.

Raven Tools, SEMrush, Ahrefs, gShift, and UpCity were named "High Performers," meaning they have high satisfaction scores but smaller market presence.

Raven Tools earned the highest overall customer satisfaction score.

About the research: The report was based on data from 310 in-depth evaluations of SEO tools written on G2 Crowd's software review platform by business and marketing professionals.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji