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In This Issue
+ How-To: Six Ways to Increase Email Subscriber Engagement
+ PRO: Take 10—How to Create a Company Blog That Rocks
+ Survey Says: Smartphones Preferred Over Computers for Web Access
+ Quick Take: How to Enchant Your Customers and Employees
+ My View: I'm Afraid to Write This Article (and That’s the Problem)
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Advertisement  Far More Than a Content Management System —EPiServer captured the spot as Europe’s #1 CMS because it’s built with marketers in mind. Through a single dashboard, you can control the all-important “4 C’s”: Content, Commerce, Community & Communication. Learn how EPiServer lets you Mobilize, Personalize, Socialize and MONETIZE.
How-To Email Subscriber Engagement Checklist: Six Tips to Keep Handy
By Ryan Deutsch
Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement. Read More
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PRO Take 10: How to Create a Company Blog That Rocks
In just 10 minutes, Michael Miller, author of The Ultimate Web Marketing Guide, shares the steps to creating a company blog that generates traffic and engages customers. Learn what types of content to include, as well as ideas for enlisting content contributors. Read More
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Advertisement  The Social Media Pocket Guide
New 40-page whitepaper covering best practices and proven tactics for achieving social media program success. Discover new content strategies, real-world examples and measurement methods for the 6 best ways to use social media. Download the Pocket Guide
Survey Says
Smartphones Preferred Over Computers for Web Access
More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet. Some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life." Read More
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Quick Take
How to Enchant Your Customers and Employees
Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds and Actions, says marketers shouldn't underestimate the power of enchanting customers and employees. Here's how you can wield the influence of these two groups. Read More
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My View I'm Afraid to Write This Article (and That's the Problem)
By Jonathan Lewis
Political correctness in advertising is like a blow horn at the orchestra: stifling, out of place, and a creativity killer. For all of our soap boxing about creativity excellence, I'm disheartened to see a divide between our talk and our walk. Read More
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@jchernov Here are 6 Sure-fire, Can't Miss Ways to Increase Blog Views. https:////bit.ly/iIcDlN
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Forum Today's Question
By pokeronomist 5/30/2011 at 5:22 PM
Can you recommend any good books or resources for someone beginning a career in Internet marketing (SEO, PPC, Social Media)? Go To Question
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June 2
PRO Seminar—The Art of Enchantment with Guy Kawasaki
June 3
Digital Marketing World—Mobile Marketing free online conference
June 7
FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
June 9
PRO Seminar—Conversion in a Social World: From Likes to Leads with Tim Ash
Jun 13-15
B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
Jun 28
FREE Seminar—Creating a Seamless Experience Across Channels sponsored by Performable
July 8
Digital Marketing World—Email Marketing free online conference
July 14-29
MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
 
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