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The Art of Enchantment

Guy Kawasaki
Matthew T. Grant
Thu., Jun. 2, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

Enchantment empowers us to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals. Enchantment isn't about manipulating people—it's about bringing about voluntary, enduring, and delightful change.

With concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions. Whether you're looking to influence your customers, employees, or your boss, by the end of this seminar you'll understand how to bring about change by aligning with their goals, being likeable and trustworthy, and explaining a situation in such way that others can relate and embrace.


Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. He is also the cofounder of, an "online magazine rack" of popular topics on the Web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist at Apple. Guy is the author of nine other books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Who Should Attend?

Want to turn skeptics into believers and the undecided into the loyal? Need to bring more loyalty and affinity to your relationships? This presentation was designed for you.

What Will You Learn?

  • Tactics you need to launch an enchantment campaign
  • How to achieve likability and trustworthiness
  • How to overcome resistance

Two Bonus Offers!

Bonus! 10 lucky attendees will be chosen at the end of the live seminar broadcast to receive a copy of Guy's book, Enchantment: The Art of Changing Hearts, Minds, and Actions. But you have to be online at the end of the live Q&A to qualify. Don't miss out!

Double Bonus! Buy a copy of Enchantment right now and get a free copy of the electronic version of Presentation Zen by Garr Reynolds. Buy your copy of Enchantment from today's most popular online outlets or your favorite bookstore. Then, upload your proof of purchase.

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