Conversion in a Social World: From Likes to Leads
- Tim Ash
- Veronica Jarski
- Thu., Jun. 9, 2011, 12pm ET (9am PT)
- 90 minutes
What do you want people to do on your website or landing page?
For many marketers, the end goals are pretty clear: you want visitors to initiate the sales process by buying your product or service, downloading your content, or perhaps supplying their contact information for future follow-up.
But things are different when you consider the swirling cloud of social media: what does it mean to convert people in the environment of likes and tweets?
Once you understand the fundamentals of human interactions and tribes, you can begin tailoring these new technologies to influence your website visitors. Centered an unorthodox overview of social media, this PRO seminar will discuss social dynamics and the specific strategies you can use to get your audiences to act beyond simply clicking the like button or hitting retweet. Learn how to apply these principles to energize your prospects, increase your online conversions, and boost your bottom line.
Tim Ash is the CEO of SiteTuners, a landing page optimization firm that has worked with over 750 clients including Nestle, Intuit, Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. In addition, he is the chairperson of Conversion Conference, the first international conference series focused on improving online conversions. Tim is a columnist for several print and online publications and the author of the bestselling book, Landing Page Optimization. He also hosts of the weekly Landing Page Optimization podcast.
Who Should Attend?
Are you an ecommerce marketer, SEM/SEO campaign planner, online media buyer, webmaster, or social media specialist? Perfect—this presentation is designed for you! Plus, CMOs, marketing directors, and anyone with a stake in corporate website performance will walk away with a deeper understanding of how to create online offers and increase conversion rates by leveraging both website and social media platforms.
What Will You Learn?
- The origins and limits of our social natures
- What qualities people value and reward in social interactions
- How to obtain the right kind of commitments from your website visitors
- And the five most effective ways your social media strategy can lead to improvement in online conversions
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.