📋 Table of Contents

Tuesday, June 01, 2021

📋 Table of Contents

1. If Marketing Is as Critical as Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams, Too?

2. Modern Marketing: Innovation, Purpose & Growth sponsored webinar

3. Ad Retargeting in 2021: Channel, Goal, and KPI Trends

4. Four Examples of Brilliant B2B Marketing

5. Coming Up: See Jay Baer Backstage MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

If Marketing Is as Critical as Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?

Modern marketers wear many hats. They're expected to accomplish numerous tasks, but formal training for most of those tasks doesn't exist—or it's considered less important than training for Sales. But systematic training for your marketing team is an absolute must. Here's why. »

sponsored webinar

Modern Marketing: Innovation, Purpose & Growth

The massive shift in customer-brand relationships has accelerated in the past 14 months. Can your marketing strategy meet customers' evolving expectations of brands? Help futureproof your brand—and job. Join this Reuters Events webinar on June 8, 11 AM Eastern. Register now (it's free!). »

research

Ad Retargeting in 2021: Channel, Goal, and KPI Trends

Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research. Check out the study findings. »

infogaphic

Four Examples of Brilliant B2B Marketing

This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating—and even brilliant—when it's rooted in human emotions. See the infographic. »

Next Week: See Jay Baer Backstage

MarketingProfs event

Want to make sure your content doesn't fail? Join Jay Baer next week for this PRO-exclusive webinar: "How to Lift the Three Drawbridges of Content Success."

Get your ticket.

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