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In This Issue
+ How-To: Three Questions Nonprofits Should Not Ignore
+ PRO Take 10: How to Create an Emotional Connection With a Customer
+ Survey Says: The Most Popular Topics on Facebook and Twitter
+ My View: Why Social Proof Can Boost Online Conversions
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your masterís degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To Three Questions Nonprofits Should Not Ignore
By Varda Meyers Epstein
A key to being a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix them than to ignore them and risk permanent failure. Read More
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PRO Take 10: How to Create an Emotional Connection With a Customer
In just 10 minutes, you'll learn three easy steps for determining the type of brand you are, building your brand's reputation, and tuning in to your customers' needs. You'll be able to guarantee that the customer experience matches the brand promiseóturning fence-sitters into evangelists. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your masterís degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
The Most Popular Topics on Facebook and Twitter
By Ayaz Nanji
The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. Read More
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My View Why Social Proof Can Boost Online Conversions
By Marie Dean
Online shoppers can feel isolated: They don't know who else is visiting your online store or what those people are buying. Adding social proof to your site helps customers feel more connected and so boosts conversions. Read More
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