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In This Issue
+ How-To: Engage Prospects and Customers With Marketing Automation
+ PRO: Six Ways to Successfully Use the Photo Strip on Your Facebook Page
+ Survey Says: YouTube Drives Video Viewing to Record High in May
+ Quick Take: An Easy Way to Generate Copy From Non-Writers
+ My View: Five Marketing Lessons From Justin Bieber
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Advertisement  How to Produce Awesome Webinars
Join Ann Handley, co-author of Content Rules and Chief Content Officer at MarketingProfs, and Thomson Reuters for an interactive discussion on how to take your programs to the next level. Get answers during this complimentary webinar on Thursday, June 30 at 12pm EDT. Register Now
How-To Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)
By Laura Patterson
Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers. Read More
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PRO Take 10: Six Ways to Take Advantage of the Photo Strip on Your Facebook Page
In just 10 minutes, learn how to use the photo strip on your Facebook page to boost product awareness and drive fan engagement. Plus, you'll see real-life examples of how other businesses are successfully using the feature.
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Advertisement  Free eBook: Mastering Audience Engagement
Leverage traditional, digital and social media environments to improve the impact of your communications. Discover how to create engaging content, connect with communities, and turn your brand's audience into brand ambassadors. Download Chapter 4 now.
Survey Says
YouTube Drives Video Viewing to Record High in May
Google Sites, driven primarily by YouTube.com, comprised the top-ranked online video content property in May 2011, delivering some 2.1 billion viewing sessions and the most time spent per viewer, crossing the five-hour mark for the first time. Read More
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Quick Take
An Easy Way to Generate In-House Copy From Non-Writers
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts, and whitepapers. That's not so easy to do. Here's one unconventional way to convince unenthusiastic non-writers to pen copy. Read More
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My View Five Marketing Lessons From Justin Bieber: How to Show Your Audience Love
By Verónica Maria Jarski
In a recent PRO seminar, Guy Kawasaki recommended that folks watch Justin Bieber's flick Never Say Never to see a marketing machine in motion. I did, and I learned five awesome tips for treating your audience well.
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ReTweet This
@ginidietrich Measure Marketing ROI in Six Easy Steps by @BGPLLC https:////bit.ly/ktEed0
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Forum Today's Question
By varndell 6/20/2011 at 11:20 AM
I have a new business called Family Circle Fitness, and I'm trying to come up with a tagline that incorporates the family. Any ideas? Go To Question
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Jun 16-29
MarketingProfs University LIVE—Marketing Writing Bootcamp
June 23
PRO Seminar—4 Ways Speed Can Topple the Goliath in Your Industry with Stephen Denny
June 28
FREE Seminar—Creating a Seamless Experience Across Channels sponsored by Performable
July 8
Digital Marketing World—Email Marketing free online conference
July 14
PRO Seminar—Getting Your Website Strategy Right with Gerry McGovern
July 14-29
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