Having trouble reading this email? View it in your browser.
In This Issue
+ How-To: Get It Right—Three Commonly Misused Words
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Social Media Use Nearly Doubles, Users Grow Older
+ Quick Take: The End of the 'Average American'
+ My View: Five Simple Rules for (Really) Going Green
Email Twitter Facebook LinkedIn
Advertisement  How to Produce Awesome Webinars
Join Ann Handley, co-author of Content Rules and Chief Content Officer at MarketingProfs, and Thomson Reuters for an interactive discussion on how to take your programs to the next level. Get answers during this complimentary webinar on Thursday, June 30 at 12pm EDT. Register Now
How-To Get It Right When You Write (or Speak): Three Commonly Misused Words
By Ernest Nicastro
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
PRO Image
share Twitter Facebook LinkedIn
Advertisement  Free eBook: Mastering Audience Engagement
Leverage traditional, digital and social media environments to improve the impact of your communications. Discover how to create engaging content, connect with communities, and turn your brand's audience into brand ambassadors. Download Chapter 4 now.
Survey Says
Social Media Use Nearly Doubles as Audiences Grow Older
Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
The End of the 'Average American'
Do you know who your customers are? There's no such thing as an "average American" anymore, so one-size-fits-all messaging just won't cut it. Learn how to dig deep into your customer data and tailor your messages for the right people. Read More
share Twitter Facebook LinkedIn
My View Five Simple Rules for (Really) Going Green
By Len Dreifort
Green marketing is about selling products based on their environmental merits. Companies adopt eco-friendly perspectives to appeal to conscientious consumers, but some have gotten carried away with environmental claims. Read More
Author Name
share Twitter Facebook LinkedIn
ReTweet This
@Rick_Now Why Google Panda Is More a Ranking Factor Than Algorithm Update https:////t.co/npbsYMY
share Twitter
Forum Today's Question
By karinabutzek 6/21/2011 at 12:26 PM
I sent out our department e-newsletter to the whole company, but not many people opened it. Any ideas on how to get more people to read it? Go To Question
share Twitter Facebook LinkedIn
Jun 16-29
MarketingProfs University LIVE—Marketing Writing Bootcamp
June 23
PRO Seminar—4 Ways Speed Can Topple the Goliath in Your Industry with Stephen Denny
June 28
FREE Seminar—Creating a Seamless Experience Across Channels sponsored by Performable
July 8
Digital Marketing World—Email Marketing free online conference
July 14
PRO Seminar—Getting Your Website Strategy Right with Gerry McGovern
July 14-29
MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT