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In This Issue
+ How-To: Is Facebook Still Cool? And for Marketers, Does It Matter?
+ #SocialSkim: Audience Insight, LinkedIn & Content, Facebook Video Ad CTRs
+ PRO Online Toolkit: Create High-Performance Landing Pages
+ Survey Says: US Marketing and Advertising Hiring Outlook
+ My View: Are You Unsuccessfully Copying Other Marketers' Successes?
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Advertisement  No. 15 of 18 must-know email stats for modern marketers: Adding video to your email campaigns can increase your click rates by 300%! Get the rest here.
How-To Is Facebook Still Cool? And for Marketers, Does It Matter?
By Mike Barrett
For brands, the question remains: If Facebook is no longer "cool"óbut young people are still using itówhat should marketers be doing with the channel? Read More
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PRO Online Toolkit: Create High-Performance Landing Pages
This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  From the @emmaemail crew: 18 beautifully illustrated email stats every modern marketer needs to know. Get them now.
Survey Says
The US Marketing and Advertising Hiring Outlook
By Ayaz Nanji
Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to a recent report from The Creative Group. Read More
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Quick Take
#SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs
By Angela Natividad
It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts. Read More
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My View Are You Unsuccessfully Copying Other Marketers' Successes?
By Phil Hill
Have you heard of replication remorse? It's the regret marketers feel when they try to emulate the success of others by copying what others did... and failing. Here's why you need to stop replicating. Read More
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Jul 1
FREE Seminar—Data Diligence: Leveraging Data to Improve Email Marketing Results
Jul 10
PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Jul 15
FREE Seminar—Leveraging Customer Engagement Using Segmentation
Jul 17
PRO Seminar—The Art of Retention: How to Create Customers for Life
Aug 14
MarketingProfs University—Search Marketing School
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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