MarketingProfs Today: Audit Your Marketing Dept. | Influencer Marketing | Digital Strategy | CMOs and Growth

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In this issue

1.	How-To: The Fearless B2B Marketer's Guide to Auditing Your Marketing Department
2.	Podcast: Influencer Marketing That Works: Shorty Award Winner Jeff Barrett
3.	PRO NEW Interactive Course: Digital Marketing Strategy
4.	Quick Take: How to Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
5.	Survey Says: The Role of the CMO in Driving Growth
6.	Infographic: How to Get Your YouTube Videos to Rank in Search Results

Achieve Virtual Event Victory. Many companies often underestimate the effort involved with producing a virtual event. They also frequently fail to see the value of collaborating with a trusted partner. This free guide lays out essential tips and strategies for hosting a successful virtual event.

How-To

The Fearless B2B Marketer's Guide to Auditing Your Marketing Department

By Christine Slocumb

Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can even be a fun process. Read More

Podcast

Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike. Read More

FOR PRO Members

NEW Interactive Course: Digital Marketing Strategy

In this 90-minute program, you'll learn about effective content strategies and tactics, the importance of websites and technology, and ways to measure success. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Achieve Virtual Event Victory. Like conferences, virtual events are created for discussing topics that are top-of-mind among senior executives and a great way to position your organization as a subject-matter-expert. Download our guide to learn how to start hosting successful virtual events today.

Survey Says

The Role of the CMO in Driving Growth

By Ayaz Nanji

Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and Deloitte. Read More

Quick Take

Win a Scholarship to MarketingProfs Marketing Writing Bootcamp

Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?! Read More

AT-A-GLANCE

How to Get Your YouTube Videos to Rank in Search Results [Infographic]

By Laura Forer

YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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