YouTube processes more than 3 billion searches a month, making it the world's second largest search engine.
That's according to an infographic by video production agency One Productions, which provides a handy overview of SEO for YouTube and a step-by-step outline of how to start optimizing your video content.
For example, the graphic explains that tags are used to categorize videos and provide information about the content. But you shouldn't include irrelevant tags just to get more views, because YouTube may penalize you, lowering your video's ranking in search results.
In addition, subtitles and closed captions can help with rankings, but the graphic suggests uploading your own rather than using the automatic captioning provided by YouTube.
Ready for better video rankings? Check out the infographic. Just tap or click to see a larger version.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.