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In This Issue
+ How-To: Work With Passion—Lessons From a Hollywood Screenwriter
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Social Media Popular as TV, Movies Lose Appeal
+ Quick Take: When Expensive Marketing Collateral Is a Waste of Money
+ My View: Getting a Diploma Is Easy (Compared With Getting a Job)
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Advertisement  Far More Than a Content Management System—EPiServer captured the spot as Europe's #1 CMS because it's built with marketers in mind. Through a single dashboard, you can control the all-important "4 C's": Content, Commerce, Community & Communication. Learn how EPiServer lets you Mobilize, Personalize, Socialize and MONETIZE.
How-To Work With Passion: Lessons From a Successful Hollywood Screenwriter
By Pen Densham
There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  The Social Media Pocket Guide
New 40-page whitepaper covering best practices and proven tactics for achieving social media program success. Discover new content strategies, real-world examples and measurement methods for the 6 best ways to use social media. Download the Pocket Guide
Survey Says
Social Media Popular as TV, Movies Lose Appeal
In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share. Read More
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Quick Take
When Expensive Marketing Collateral Is a Waste of Money
Does expensive marketing collateral really work? Not all the time. Consider this example of how expensive marketing collateral—containing a weak message—proved to be a waste of money.
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My View Getting a Diploma Is Easy (Compared With Getting a Job)
By David Reich
Even though hiring is showing a slight increase, it's not easy for new grads. The job market, especially in PR and marketing, is still flooded with last year's grads. But there are options for those with little work experience.
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@djwaldow My slides for "Building, Engaging, & Managing Community" https:////ar.gy/Py5
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Forum Today's Question
By kwan_joseph 6/2/2011 at 11:49 AM
I am developing a software app for fashion designers. I'm having difficulty figuring out how to size the market. Where can I find this information? Go To Question
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June 3
 Digital Marketing World—Mobile Marketing free online conference
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
June 9
 PRO Seminar—Conversion in a Social World: From Likes to Leads with Tim Ash
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
June 16
 PRO Seminar—How To Become A Content Juggernaut with Mitch Joel
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 28
 FREE Seminar—Creating a Seamless Experience Across Channels sponsored by Performable
July 14-29
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
 
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