MarketingProfs University: How to Become a Content Juggernaut
- Mitch Joel
- Matthew T. Grant
- Thu., Jun. 16, 2011, 12pm ET (9am PT)
- 90 minutes
Marketing has always been about writing—from pitches and proposals to press releases and product promotions. Today, however, marketers are confronted with a vast array of social media platforms that demand a new approach to copywriting and a new framework for audience engagement. As a marketer and communicator, you must learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing.
During this PRO seminar and MarketingProfs University Marketing Writing Bootcamp kickoff, you'll get practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally.
Mitch Joel is the president and self-proclaimed media hacker at Twist Image, an award-winning Digital Marketing and Communications agency. He has been dubbed the "Rock Star of Digital Marketing" and "one of North America's leading digital visionaries" by Marketing Magazine. Mitch is a blogger, podcaster, passionate entrepreneur, and speaker who connects with people worldwide by sharing his insights on digital marketing and new media. His first book, Six Pixels of Separation, is a business and marketing bestseller.
Who Should Attend?
This PRO seminar is for any marketer interested in the subject—but especially those who want to learn about MarketingProfs University. Participants will experience one class from a larger course. Come see what MPU is all about.
What Will You Learn?
- The eight keys to killer content
- The rules of new copy
- Why blogging ain't dead—it's just getting started
- Ways to make your content more social
About MarketingProfs University
How To Become A Content Juggernaut is not just a PRO seminar—it's the first class in our all-new MarketingProfs University Marketing Writing Bootcamp. Designed to help you improve your ability to write copy for today's hottest content forms, this course features nearly 13 hours of skills building, best practices, and inspiration taught by 16 expert instructors. Learn how to write content that educates, engages, and drives conversions—from email marketing and websites to whitepapers and press releases. Features 16 classes broadcasting live June 16–29 (recordings available after that). Plus, all students get $233 worth of free course extras. Register for the complete course today.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.