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In This Issue
+ How-To: The Right Video Content for Your Brand
+ Podcast: Customer Frustration and Business Vulnerability: Stephen Beck
+ Survey Says: The Most Important Social Network for Marketers
+ PRO How-To Guide: Campaign Measurement, Tracking, and Analysis
+ Quick Take: What You Need to Know About Apple's Just-Introduced iOS 8
+ My View: What Net Promoter Score Gets Wrong About Customer Sentiment
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How-To The Right Video Content for Your Brand
By Serban Enache
To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video. Read More
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Podcast Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Change expert and business consultant Stephen Beck discusses how focusing on customer frustration and business vulnerabilities can help you grow your company. Read More
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PRO How-to Guide: The Marketer's Guide to Campaign Measurement, Tracking & Analysis
Marketing used to be an art. These days, it's more like a science. In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More
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Survey Says
The Most Important Social Network for Marketers
By Ayaz Nanji
B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner. Read More
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Quick Take
What Advertisers and Publishers Need to Know About the Just-Introduced iOS 8
By Ash Kumar
Mobile app publishers and advertisers will want to know about the following new features announced by Apple at the 2014 Worldwide Developers Conference (WWDC). Read More
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My View What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)
By Joseph Pigato
The popular Net Promoter Score is deeply flawed, which makes it an unreliable indicator of overall customer sentiment. Here's a look at those inherent flaws and what marketers can use instead of NPS. Read More
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