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In This Issue
+ How-To: Hyper-Personalization? Forget the 'Hyper' and Just Be Personal
+ #SocialSkim: Trends, Quality Visuals, Optimized Twitter Tracking, Apple's Plans
+ PRO Online Tool: Social Media Campaign Planning
+ Survey Says: How People Use Different Social Networks in Different Ways
+ My View: The Silver Linings of Social Media Mistakes
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How-To Hyper-Personalization? Forget the 'Hyper' and Just Be Personal
By Justin Gray
Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers. Read More
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PRO Online Tool: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More
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Survey Says
How People Use Different Social Networks in Different Ways
By Ayaz Nanji
People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and IPG Media Lab. Read More
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Quick Take
#SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!
By Angela Natividad
Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram's making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim to stay in tune. Read More
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My View The Silver Linings of Social Media Mistakes
By Maria Mincey
Don't let the fear of making mistakes keep your business from trying new things in social media. Mistakes happen... You just need to look for the silver lining when they do. Read More
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