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In This Issue
+ How-To: Use Visual QR Codes to Increase Customer Engagement 25%
+ #SocialSkim: Social Media This Week, Including Twitter's New Media Blog
+ PRO Online Toolkit: How To Blog Like a Pro
+ Survey Says: Holiday Email Campaigns: Global Trends and Benchmarks
+ My View: Death of the One-Dimensional Marketer
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How-To How to Use Visual QR Codes to Increase Customer Engagement 25%
By Uriel Peled
Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that problem is engagement. Read More
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PRO Online Toolkit: How To Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
Holiday Email Campaigns: Global Trends and Benchmarks
By Ayaz Nanji
The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate those from standard mailings, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA
By Angela Natividad
Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. Skim for... enlightenment? Read More
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My View Death of the One-Dimensional Marketer
By Jason Miller
Today’s successful marketers aren’t just good at one thing. We integrate all the old and new marketing channels into one overall marketing strategy. You might say we are Renaissance marketers. Read More
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