Whether at CES or any other tech conferences across the globe, mobile technology has taken over.
According to a recent study, the number of mobile phone subscribers reached six billion and is expected over the next year to outnumber the Earth's present population (currently 7 billion).
If we were just talking about phones, this information would be shocking but totally useless to the corporate world. The mobile revolution, however, is not just about a phone. In fact, according to a recent study, 85% of American adults own a cell phone and use the devices to do much more than make phone calls.
One of the biggest and fastest developing niches mobile technology has introduced is mobile shopping. People can now search for company information, download special promotions, or even make purchases without actually entering a store. Mobile technology has given consumers the ability to purchase what they want, when they want, right from the palm of their hand, using a mobile device.
For businesses, the mobile revolution is both good and bad. The potential for customer growth on the one hand is enormous; every person walking around with a smartphone is a potential customer. On the other hand, reaching the customers while they are on the go and giving them an incentive to engage without interfering with their day is a challenge.
Mobile-enabled websites, apps, and email and SMS marketing campaigns are just a few of the examples of what's being used today to engage mobile customers.