MarketingProfs Today: Effective Presentations | Lifetime Value | Cross-Channel Identity

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In this issue

1.	How-To: The Seven Phases of Effective Presentations: How Not to Bore Your Audience
2.	Podcast: Focus on Lifetime Value: InMobi's Bob Bahramipour
3.	PRO New! How-To Guide: Hit a Home Run With Every Headline, Subject Line & Call to Action
4.	My View: Four Ways a Cross-Channel Identity Helps Your Bottom Line
5.	Survey Says: The 10 Most Visible Advertisers on Google AdWords and Shopping

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How-To

The Seven Phases of Effective Presentations: How Not to Bore Your Audience

By Yad Bhatti

Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven tips should help. Read More

Podcast

Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company. Read More

FOR PRO Members

New! How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more, structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

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Survey Says

The 10 Most Visible Advertisers on Google AdWords and Shopping

By Ayaz Nanji

Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics. Read More

My View

Four Ways a Cross-Channel Identity Helps Your Bottom Line

By Marc Kiven

Consumers are taking a circuitous path to purchase. So getting to know them in a single channel is not good enough. You need to recognize and know them at every point of interaction. Read More

event calendar

Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23	PRO Seminar—How to Build Your Podcast Brand
Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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