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MarketingProfs
Jul 21, 2017 Vol. 16, No. 140
In this issue
1. How-To: Why Most Marketers Should Care About Virtual and Augmented Reality
2.  PRO  MarketingProfs Quick Study Course: Campaign Planning
3. Survey Says: Is Amazon a Friend or Foe to Its Merchants?
4. Infographic: How to Make Your Workplace Healthy
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How-To
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Why Most Marketers Should Care About Virtual and Augmented Reality
By Bart Fish
Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Campaign Planning
Learn how to build an effective marketing campaign—from identifying your target audience and setting objectives to determining the ideal marketing mix and measuring campaign effectiveness. You'll learn to develop better campaign messaging, create a standout value proposition, and measure an integrated multichannel campaign. Read More
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Advertisement  Download this new research, The State of Data-Driven Marketing, to learn how the most effective marketers are using data & analytics to increase sales, attract new customers, & expand brand awareness.
 
Survey Says
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Is Amazon a Friend or Foe to Its Merchants?
By Ayaz Nanji
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems. Read More
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AT-A-GLANCE
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How to Make Your Workplace Healthy [Infographic]
By Laura Forer
Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier. Read More

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