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Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.

The report was based on data from a 2Q17 survey of 213 people who work for retailers that sell on at least one online channel; 44% of firms polled use Amazon.com as a sales channel.

Some 47% of respondents who sell on Amazon.com say they are somewhat worried that the company will eventually use their firm's sales data to compete.

Nearly half that proportion, 21%, are very worried, but 32% are not worried.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji