The report was based on data from a 2Q17 survey of 213 people who work for retailers that sell on at least one online channel; 44% of firms polled use Amazon.com as a sales channel.
Some 47% of respondents who sell on Amazon.com say they are somewhat worried that the company will eventually use their firm's sales data to compete.
Nearly half that proportion, 21%, are very worried, but 32% are not worried.
Some 65% of retail firms that use Amazon.com as a retail channel say they do so to increase sales; 47% do so to acquire new customers; and 47% say they do so to gain visibility from what is a high-traffic channel.
About the research: The report was based on data from a 2Q17 survey of 213 people who work for retailers that sell on at least one online channel; 44% of firms polled use Amazon.com as a sales channel.
Continue reading "Is Amazon a Friend or Foe to Its Merchants?" ... Read the full article
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