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Thursday, July 27, 2023

📋 Table of Contents

1. How to Make Thought Leadership a B2B Demand-Gen Dynamo

2. How to Become the Go-to Expert in Your Niche

3. Level-Up Your Event Platform Capabilities sponsored guide

4. The Marketing Searches Most Associated With Malware

5. 53+ Reasons to Join Us in Boston This October MarketingProfs B2B Forum

6. Cascade Your Content MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Make Thought Leadership a B2B Demand-Gen Dynamo
How to Make Thought Leadership a B2B Demand-Gen Dynamo
Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content. »
Use Cases for Every E-Commerce Strategy
Use Cases for Every E-Commerce Strategy
E-commerce marketers have pain points just like customers do. Solve them with this interactive use-case library: It contains the most difficult use cases marketers face and offers actionable solutions. Filter by pain point, industry, or channel. Visit the use-case library now! »
How to Become the Go-to Expert in Your Niche
How to Become the Go-to Expert in Your Niche
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticity and the art of storytelling. Read more and listen in. »
Level-Up Your Event Platform Capabilities
sponsored guide
Level-Up Your Event Platform Capabilities
Digital, in-person, or hybrid? Before you decide on your next event format, look at your business objectives, because each format can have a different outcome. In this report, discover event and technology trends that will help your next event meet your company goals. »
The Marketing Searches Most Associated With Malware
The Marketing Searches Most Associated With Malware
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research. Check out the infographic. »
MarketingProfs B2B Forum
53+ Reasons to Join Us in Boston This October
Whether you're concentrating on proving marketing ROI, strategizing AI, getting more leads from your landing pages, or recharging to overcome burnout, we've got you covered! B2B Forum offers over 50 insightful and inspirational sessions for hundreds of B2B marketers in Boston. Will you be one of them? Take a peek at the program and see what's waiting for you! »
Cascade Your Content
MarketingProfs Working Webinar for PRO Members
Your first lead magnet attracts your audience. But do you have more magnetic content to pull them deeper into your solution? Kenda Macdonald reveals how she builds nurture campaigns with cascading content in Score, Plan, Convert: Demand Generation. If you're ready to line up your lead magnets like dominoes, stream this Working Webinar series now!
Make lead magnet dominoes
Profs Picks
E-commerce marketers face a lot of potential headaches. And no matter the type (migraine, stress, tension...), Bloomreach's Interactive Use-Case Library has a solution. For example, we all know that customer acquisition costs are on the rise. Want to lower CAC with lookalike customer segments based on LTV or purchase intent? Find out how. Or, are you interested in boosting conversions by targeting high-potential customers with AI? Bloomreach's library can help with that too! Because pain points, like headaches, are universal. Visit the Bloomreach interactive Use-Case Library and solve yours.
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series: Pam Didner's "How to Build a Successful GTM Marketing Plan" begins on August 2 with its first session, Your Product and Distribution.
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Viral Nation Releases Groundbreaking Impersonation Detection Feature to Safeguard Brands and Personalities From Surge in Fake Accounts on Social Media Business Wire
Demandbase Launches B2B-Specific Connected TV Solution MarTech Series
Cleo Expands End-to-End Ecosystem Integration Solutions for Accelerating Supply Chain Automation Business Wire
Vericast Bolsters Privacy Strategy With Qonsent PR Newswire
Vendavo Announces Gina Bates as New Chief Revenue Officer PR Newswire
Intelus Agency Paves the Way for Ethical and Authentic LinkedIn Lead Generation EIN News
Upcoming Events
AI and SEO: Disrupt Your Content Strategy for Better Search Results
Session 7 of AI for Content Creators with Wil Reynolds
How to Build a Successful GTM Marketing Plan
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3 sessions on customer experience | sponsored by Litmus
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