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MarketingProfs
Aug 1, 2016 Vol. 15, No. 148
In this issue
1. How-To: Brand Admiration & the Power of Love: Build a Brand That People Adore
2. Survey Says: Are Marketers Optimistic About the Rest of 2016?
3.  PRO  NEW Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
4. My View: Need Content? Drop Your Agency and Create Your Own Brand Newsroom
5. Infographic: The Psychology of Successfully Marketing to Millennials
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How-To
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Brand Admiration and the Power of Love: Build a Brand That People Adore
By Josh Zywien
Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time. Read More
FOR  PRO  Members
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NEW Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
You'll learn how to stop chasing elusive algorithms and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes without relying on guesswork. Read More
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Advertisement  Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.
 
Survey Says
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Are Marketers Optimistic About the Rest of 2016?
By Ayaz Nanji
Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according to a recent report from the American Marketing Association (AMA) and Millward Brown Vermeer. Read More
Quick Take
The Psychology of Successfully Marketing to Millennials [Infographic]
By Verónica Jarski
Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it. Read More
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My View
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Need Content? Drop Your Agency and Create Your Own Brand Newsroom
By Aviv Canaani
Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. Read More

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