Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.
Some 82% of Millennials (people age 18-29) interact with brands or retailers on social media, where 49% follow their favorite brands or retailers, according to the following USC Dornsife infographic.
To reach Millennials, marketers should consider optimizing mobile. "Mobile is the best way to reach Millennials," states the infographic. "They have the highest rate of ownership of smartphones of all generations."
Personalization also matters to them: "85% of Millennials are more likely to make a purchase if it is personalized to their interests, both in store and with digital displays," according to the infographic.
To find more about marketing to Millennials, tap or click on the infographic.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.