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MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

Presenter:
Ian Lurie
Moderator:
Jennifer Kelly
Broadcast:
Thu, Aug 4, 2016, 12pm ET
Length:
60 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Google, Facebook, Bing, Twitter: All the major search and social media platforms use algorithms, but they don't tell us how those algorithms work. It's devolved into an increasingly frenetic dance: they change all the time and we continue to chase them, trying to show up in feeds, rank higher, and get shared.

In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork.

Presenter

Ian Lurie is the CEO and founder of Portent, Inc., a full-service Seattle-based digital agency he started in 1995. His professional specialties are marketing strategy, history, search, and all things nerdy. Ian is a prolific writer and speaks at conferences and training events around the world, including SearchLove, MozCon, and ad:Tech.

Who Should Attend?

If you're in charge of your company's social media, website, or search marketing, this seminar is for you.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Define distance from perfect
  • Understand the difference between more and less perfect
  • Execute specific tactics to help close the distance from perfect
  • Fix common problems that hurt online marketing quality

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Search Marketing School. This 12-class course will get you up-to-speed on what you need to know in search engine marketing and teach you how to use search to get the results you need from your digital campaigns.

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