MarketingProfs Today

Tuesday, August 1, 2023

📋 Table of Contents

1. The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

2. Elevate Your ABM With Comprehensive Case Studies sponsored

3. SaaS Case Study Marketing Trends for 2023

4. Reconnect With Creativity MarketingProfs B2B Forum

5. How Business Owners Feel About Threads

6. Level-Up Your Customer Experience sponsored

7. Increase Your Domain Authority MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It
The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It
Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind? »
Elevate Your ABM With Comprehensive Case Studies
Elevate Your ABM With Comprehensive Case Studies
The ABMLA Excellence Awards highlight account-based marketing practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. The 2023 winners' stories and strategies have been compiled into a comprehensive guide full of insights and practical tips. Get the guide now! »
SaaS Case Study Marketing Trends for 2023
SaaS Case Study Marketing Trends for 2023
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
Reconnect With Creativity
Feeling uninspired? We're tapping into creativity at B2B Forum this October! Alongside 50+ info-packed sessions, there will be a Welcome Home party at the rooftop bar, morning fun with a photo walk and a fun run, B2B Bingo (for real!), a lunchtime Dine & Doodle session (no talent required), and a B2B Carnival sure to release your inner child. Don't miss out on shenanigans done right! Explore the creativity at B2B Forum. »
How Business Owners Feel About Threads
How Business Owners Feel About Threads
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations. Check out the infographic. »
Level-Up Your Customer Experience
Level-Up Your Customer Experience
Ready to embark on an epic adventure and elevate your customer experience to legendary status? Harness the power of Bloomreach's brand new interactive use case library! It collects all of the most prevalent and difficult use cases into a vault of solutions for you to explore. Get answers to your challenges now. »
Are marketers like you...

...also the customers you market to?

Guess where you can find them—in the hundreds of thousands?

Yup: MarketingProfs! You're here... and so are they.

Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

Increase Your Domain Authority
MarketingProfs Master Class for PRO Members
Land higher on Google's SERP with more inbound links! SEO superstar Andy Crestodina shows you how to get those elusive links—plus how to improve your on-page SEO—in his PRO-level Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers.
Get inbound SEO
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series: Pam Didner's "How to Build a Successful GTM Marketing Plan" begins on August 2 with its first session, Your Product and Distribution.
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
How Employers' Political Stances Affect Recruiting and Retention »
Key Considerations When Building an Online Community »
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy | Marketing Smarts Live Show »
Empathy Mapping: Same Car, New Roads »
The 100 Most Valuable Global Brands [Infographic] »
How B2B Marketers Define 'Revenue Marketing' »
News You Can Use
Updates from around the industry
memoryBlue Acquires Operatix to Create a Global Leader in Sales Acceleration Services for the B2B Technology Ecosystem PR Newswire
Verint Named a Leader in End-to-End CX Platform Landscape Martech Cube
Trustmi Launches to Tackle B2B Payment Fraud Finextra
PRophet Releases AI-Powered Multipitch Generator and Biography Generator Features PR Newswire
SEPAexpress and Tink Collaborate on B2B Payment Solutions PYMNTS
SEO Company Launches WhiteLabelSEO.Agency, a Comprehensive Solution for Scaling Digital Agencies Benzinga
Upcoming Events
AI and SEO: Disrupt Your Content Strategy for Better Search Results with Wil Reynolds
Session 7 of AI for Content Creators
How to Build a Successful GTM Marketing Plan
Four weekly sessions with Pam Didner starting Aug 2
AI + Personas with Andy Crestodina
Session 8 of AI for Content Creators
10 Ways to Create More Content in Less Time
45-minute webinar | sponsored by Canto
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Litmus
Analytics Tomorrow: The End of the Ad Hoc Question
45-minute webinar with Jim Sterne
MarketingProfs B2B Forum
Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.