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MarketingProfs
Aug 10, 2015 Vol. 14, No. 153
In this issue
1. How-To: Four Powerful Tips for a Highly Effective B2B Social Media Strategy
2. My View: Should Marketers Ditch YouTube for Facebook?
3.  PRO  MarketingProfs University: SEO and How Customer Experience Impacts Search
4. Survey Says: The 10 Best (and Worst) Performing Words in Email Subject Lines
5. Infographic: The Science Behind Why Native Ads Work
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How-To
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Four Powerful Tips for a Highly Effective B2B Social Media Strategy
By Jawad Khan
Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs University: SEO and How Customer Experience Impacts Search
In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, you'll learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. Read More
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Survey Says
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The 10 Best (and Worst) Performing Words in Email Subject Lines
By Ayaz Nanji
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. Read More
Quick Take
The Science Behind Why Native Ads Work [Infographic]
By Verónica Maria Jarski
Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads. Here's a look at the science behind that engagement. Read More
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My View
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Should Marketers Ditch YouTube for Facebook?
By Nicole Larraui
When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant. Read More

event calendar

Aug 11 FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13 PRO Seminar—SEO: How Customer Experience Impacts Search
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss
Aug 19 FREE Seminar—Create the Perfect Marketing Strategy for Your Business
Aug 20 PRO Seminar—How to Improve Your Writing With a Crappy First Draft
Aug 25 FREE Seminar—10 Dos and Don'ts for Web Pages and Emails
Oct 20–23 B2B Marketing Forum 2015—Register now to save up to $300

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