Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do, according to the following Sharethrough and Column Five infographic.

Here's a look at the science behind native ad engagement.

For one, native advertising demands more brainpower than banner ads do; it also requires readers to use both hemispheres of the brain.

Moreover, native ads result in twice the visual focus of banner ads: Readers give native ads the same amount of attention as they do editorial headlines.

To find out more about native ads and neuroscience, click or tap on the infographic.

Sign up for free to read the full article. Continue reading "The Science Behind Why Native Ads Work [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

Advertising Articles

You may like these other MarketingProfs articles related to Advertising: