Here's a look at the science behind native ad engagement.
For one, native advertising demands more brainpower than banner ads do; it also requires readers to use both hemispheres of the brain.
Moreover, native ads result in twice the visual focus of banner ads: Readers give native ads the same amount of attention as they do editorial headlines.
To find out more about native ads and neuroscience, click or tap on the infographic.
Continue reading "The Science Behind Why Native Ads Work [Infographic]" ... Read the full article
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