MarketingProfs University: SEO—How Customer Experience Impacts Search
- Casie Gillette
- Jennifer Kelly
- Thu, Aug 13, 2015, 12pm ET
- 60 minutes
Over the past few years, the way customers interact with brands and search for information has drastically changed. In order to remain successful in search, you must understand those changes and adapt your overall search strategy.
In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media.
Casie Gillette is the director of online marketing at KoMarketing Associates, a B2B agency based in Boston. She's worked in the online marketing industry for more than 10 years, both on the agency side and in-house, and held responsibility for developing and implementing strategies for small businesses and Fortune 500 companies.
Who Should Attend?
Anyone involved with planning, developing, promoting, and measuring web content for websites and landing pages will benefit from this seminar.
What Will You Learn?
At the end of this seminar, you'll be able to:
- Identify the key changes in customer search behavior
- Integrate customer feedback into your keyword strategy
- Create content your customers are actually searching for
About MarketingProfs University
This PRO seminar is the first class of MarketingProfs University's Search Marketing School. This 9-class course will teach you how to boost online visibility by creating content your customers are actually searching for, performing an SEO site audit, growing and measuring your mobile search strategy, using modern SEO techniques to improve rankings, optimizing your content throughout the customer life cycle, and more.
Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.