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In This Issue
+ How-To: Three Tips for Navigating the New 'Demand Waterfall'
+ PRO Take 10: How to Increase Website Conversion
+ Survey Says: Twitter Black Market: Buying and Selling Fake Followers
+ Quick Take: Creative Ways to Use Twitter for Business
+ My View: Why Pay Attention to Baby Boomers?
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How-To Three Tips for Navigating the New 'Demand Waterfall'
By Aaron Dun
What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and streams that gracefully come together—and fall into a pool below. Read More
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PRO Take 10: How to Increase Website Conversion
Constant improvement and optimization of your website can mean increased customer retention, search engine rankings, traffic, and ultimately, sales. So, where should you start? Here. In just 10 minutes, you'll learn how to optimize your website to increase your conversion rate today! Read More
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Advertisement  Is your marketing older than old school? Then join MarketingProfs in Boston at B2B Forum—this is not your father's B2B. Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 – 5 (workshops Oct 3). Register now.
Survey Says
Twitter Underground: Buying and Selling Fake Followers (Politicians Do It, Too)
The business of buying and selling fake Twitter followers is booming. Among the top 100 Google search results for the term "buy Twitter followers" are roughly 58 websites and 20 eBay sellers that offer various bundles of fake followers. Read More
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Quick Take
Creative Ways to Use Twitter for Business
Need to add oomph to your Twitter stream? Here are some tips for boosting your tweeting prowess—and ensuring you get noticed—by better organizing and structuring your Twitter activities. Read More
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My View Why Pay Attention to Baby Boomers? Half of Adults Age 65 or Older Are Online
By Steve Olenski
Are you ignoring Baby Boomers in your online marketing campaigns? You shouldn't. For the first time, half of adults age 65 or older are online. And this group has more discretionary income than any other demographic. Read More
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Aug 21
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