MarketingProfs Today

Wednesday, August 23, 2023

📋 Table of Contents

1. How to Deliver (And Improve) the Connected Customer Experience

2. Keys to Driving Webinar & Digital Event Registration sponsored webinar

3. How B2B Marketers Can Leverage Voice of Customer for Business Growth

4. Does Marketing Leadership Value Team Training? MarketingProfs report

5. 15 Billion and Counting: The Surge of AI-Generated Images Online

6. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

7. What Are They Thinking? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Deliver (And Improve) the Connected Customer Experience
article
How to Deliver (And Improve) the Connected Customer Experience
Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity. »
Keys to Driving Webinar & Digital Event Registration
sponsored webinar
Keys to Driving Webinar & Digital Event Registration
It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. Gather the masses and drive pipeline! »
How B2B Marketers Can Leverage Voice of Customer for Business Growth
video
How B2B Marketers Can Leverage Voice of Customer for Business Growth
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from, and he drops some wisdom on customer journey maps. Tune in! »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
15 Billion and Counting: The Surge of AI-Generated Images Online
research
15 Billion and Counting: The Surge of AI-Generated Images Online
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research. Check out the study findings. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

What Are They Thinking?
MarketingProfs Master Class for PRO members
New prospects aren't (yet) aware of your solution. Do you have their journey mapped out to bring them to it? Create your own customer journey map with Jeannie Walters in Customer Journey Maps for Marketers: Understand and Exceed Expectations. This Master Class is available now for PRO members.
Exceed expectations
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
Did You Miss Us?
Recent MarketingProfs content
The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner »
A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast] »
The Three Pillars of Winning Communication—Value, Passion, and Connection | Marketing Smarts Live Show »
A Five-Step Framework for ROI From Personalized Customer Experiences »
How Marketing AI and Automation Are Helping Small Businesses »
Nine Strategic Content Repurposing Tips »
News You Can Use
Updates from around the industry
Plus Company Announces Acquisition of Martech Consulting Firm Munvo GlobeNewswire
Shirofune Integrates With Shopify Martech Cube
Snappy Kraken Unleashes AI to Turbocharge Advisors' Email Marketing Efforts CMSWire
Grip Security Raises $41M to Help Enterprises Manage Their SaaS Identity Risk TechCrunch
Writerly Launches E-Commerce Optimization Tool, Secures Funding Martech Cube
TreviPay Adds Support for B2B Cross-Currency Sales Finextra
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Putting Your GTM Plan Together
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