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In This Issue
+ Slide Show: Six Deadly Sins of Social Media Measurement
+ PRO: Lift Your Landing-Page Conversion Rate With SmartTools
+ Survey Says: Android Owners Least Prepared for Mobile Security Threats
+ Quick Take: Track B2B Customer Lifetime Value to Boost Results
+ My View: Rev Up Your Email List's Growth Through Social Sharing
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Advertisement  Good content is more than a luxury. It's a necessity. Content that tells stories with personality and helps customers solve problems can mean the difference between a ho-hum and a hooray! reaction from customers, prospects, and website visitors. Join us at Digital Marketing World: Content on August 12. Register now—it's FREE!
Slideshow Six Deadly Sins of Social Media Measurement [Slide Show]
By Christian Gulliksen
Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to you, it's time to change your ways. Read More
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PRO Lift Your Conversion Rate With SmartTools: High-Performance Landing Pages
Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert. Read More
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Advertisement  Sixty-nine percent of consumers will shop online or use comparison shipping websites for back-to-school shopping. Will you be prepared for the first day of class? Read more about back to school email trends. Download Now!
Survey Says
Mobile Security Threats: Android Owners Least Prepared
Android owners are the least prepared for mobile security threats: 39% say they have not taken any precautions to prevent somebody from misusing data on their cell phone if it were lost or stolen. Read More
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Quick Take
Track B2B Customer Lifetime Value to Boost Results
B2B marketers rely on three metrics to measure lead-generation activities: number of qualified leads, number of closed deals, and revenue growth. But many are overlooking a key metric that could help boost results and expose "early warning" issues. Read More
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My View How to Rev Up Your Email List's Growth Through Social Sharing
By Stephanie Miller
Want a large and active email file? Get your subscribers talking. Just as in all marketing, word-of-mouth promotion for your email program can be very effective. Read More
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@Mike_Stelzner Four cool ways to incorporate Facebook into your blog or website (Awesome!) https:////bit.ly/nMgbp7
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Forum Today's Question
By gps37lists 8/4/2011 at 1:30 PM
Are there companies that provide dynamic email optimization (e.g., send versions of an email to part of the list and suggest one based on the click-throughs)? Go To Question
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Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Aug 18
 PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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