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In This Issue
+ How-To: How to Overcome the 'No Time to Create Content' Challenge
+ Podcast: Building Your Brand's Community: Dan Sullivan, Founder of Crowdly
+ PRO How-To Guide: Inbound Marketing: The Art of Attraction
+ Survey: Hiring for Creative Marketing Roles: Interview Trends, Resume Gaffes
+ My View: Three Things Women Want Businesses to Know About Them
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Advertisement  Finally, lead scoring built just for B2B marketers is here! Learn how modern marketers use new lead scoring tools to predict their next customers and drive more revenue. Download Lattice's latest free ebook The Evolution From Traditional to Predictive Lead Scoring.
How-To How to Overcome the 'No Time to Create Content' Challenge
By Joe Chernov
How can you maximize content output in the minimum amount of time? The answer isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform best. Read More
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Podcast Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls. Read More
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PRO How-To Guide: Inbound Marketing: The Art of Attraction
In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More
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Advertisement  Tired of wasting time on leads that will never convert? Find out how lead scoring has changed for the better. Read Lattice's new ebook and get the inside scoop on predictive lead scoring for B2B marketers. Get the ebook.
Survey Says
Hiring for Creative Marketing Roles: Interview Trends, Top Resume Mistakes
By Ayaz Nanji
Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group. Read More
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My View Three Things Women Want Businesses to Know About Them
By Aliza Freud
On a social network geared for women, these three themes have emerged as to what female consumers expect from brands. Read More
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Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Sep 16
 FREE Seminar—Email Marketing Benchmarks: How Do You Stack Up Against the Best?
Sep 18
 PRO Seminar—How to Turn Trade Show Leads Into Trade Show Sales
Sep 23
 FREE Seminar— Leveraging Social for Smarter Cross-Channel Marketing
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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